Market Research and Analysis
Insightful Tourism Trends Unveiled Here
Case Study Beach.co.tz
Goal
Our primary objective was to conduct a comprehensive market research study for Beach.co.tz aimed at introducing kayaks and paddleboards to the Zanzibari market. We sought to understand the demand for water sports equipment among hotels and watersports enthusiasts, identify competitors, and advise on optimal pricing strategies. Additionally, we aimed to provide insights into any additional considerations necessary for successful market entry, including regulatory requirements and potential logistical challenges.
Approach
To achieve our goal, we employed a multi-faceted approach. We conducted surveys among hotels and watersports providers to gauge interest and assess current offerings in the market. Our team also conducted competitor analysis to identify key players and market trends. Additionally, we conducted in-depth interviews with industry experts and local authorities to gather insights into regulatory considerations and logistical challenges. Based on our findings, we provided Beach.co.tz with tailored recommendations for product pricing, distribution channels, and market positioning.